New Media Communications 2.0: A Great Good Place for the Theological Community 
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Dale, I'm sorry I'm late jumping in here, but I have been reading with fascination. I believe you are right in understanding your context as the persons or situations that are or would be served by your ministry. I, like David, see your ministry not only as ecumemical, but extra-ecclesial. Opening the kind of doors to theological education online, as well as supporting the kind of educational resources that make this available to everyone, will not only appeal to the church but also will begin to approach the problem of the church's perceived relevance in a technological society. Several of us have a pretty clear focus on a more or less local context of ministry. I think Gary and I are really struggling with the reality of that at the moment. You are really faced with doing the wider "PR" (I use that term in a very broad way that includes both marketing and service delivery) that will make the terrain a little easier for us all to travel.

I guess if I had any concern about your appraoch to context it would be in casting your nets too wide. While your "ambasssadorship" is an important calling, your choice of vehicle at this point is CMC. A more focused context for the present and the future might be determined by developing a business strategy and plan for CMC. The mission of the company could be described in the broad brush strokes that you have used and which we all recognize as valid. The question would be, "Who are we targeting now?" You've spoken of several levels of service delivery, e.g. BBS, education, etc. What do you see as your strategy and timetable for each? That might give a little clearer picture about who you will be dealing with and when.

I also hear what jt has said about manageable projects, but I think you'll work that out when it comes time to work out a specific project. You are a little different than most of us in that you will really have to narrow your focus to a particular part of your context rather than vice versa as I'm doing.

Thanks for a lot of good thoughts. BTW, I'd really like to take a look at the viewer file. Is that something you can make available?



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