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Thursday, January 02, 2003
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Markets consist of human beings, not demographic sectors.
Seems like an ethic well-suited to the Church. This seems to be lost on some, however. The more "sameness" permeates Church culture, the more "business-like" and mass-market it becomes, and correspondingly, less personal in an in-depth community sense. It has been quite a while since I felt like I was very well known, and it particularly hits home as "inappropriate" for the Church setting. Here we have a group of people who seem increasingly on the track of attracting atendees rather than any sense of responsibility to emphasize knowing anyone. And the Church seems to be less and less able to provide the kind of "event" that speaks to the typical event-attender, and so one wonders why they keep trying. The Churches that appear to be "succeeding" and growing have all of the "attractions" and powerful media experiences in full play (except in the area of Web, where hardly anyone notices yet because Church and Computer don't "go together" in the common mind....but they'll learn soon....not soon enough...but soon) Read on in Human Beings, Not Market Sectors
2:35:45 PM 
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Another "Cluetrain" commentary, on the first of the 95 Theses: markets are conversations. This article, Markets Are Conversations; The Church in Dialogue has begun but will grow and link outward as I develop the hooks between the "conversations" described and the "dialogue" we need to establish online to help us, as the Church, to "tell our story"
11:51:14 AM
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© Copyright 2003 Dale Lature.
Last update: 9/23/2003; 2:38:13 PM.
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