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IntraNets that connect the internal membership or employees is so crucial to any kind of organization. Next in line is the amount of what goes on with INTRAnets that would be beneficial for the public to know. It depends on the product or service being offered. The Church's product is "contributing participants" (and "contributing" is not just referring to monetary contribution, but to personal and spiritual contribution).
Churches have a natural link between "internal matters" that are hosted on an IntraNet, and content that would be of help to the public. The stories which would contribute to the voice of a Church's public internet are highlighted from their origins in the INTRAnet. The content of the testimonies, descriptions of ministries, hosted discussions, are all things upon which the Public Internet Church site can draw.
For organizations where their concerns and internal workings are less benefical to a public Internet site, the communal tools are more exclusively internal, but should not be negelected just becuase they don't "increrase sales". As a matter of fact, an argument can be made that they indirectly affect production by the value they bring to the internal communications, and the sense of activity and excitement of the process of developing new strategies and improving and building on existing ones.
more in Pushing Out the Journey Inward
1:21:41 PM 
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