|
| |
|
Tuesday, June 25, 2002 |
|
|
This company's business is Christian resources (books, curriculum, church supplies, etc.). It seems hideously out of kilter to NOT make every effort, and devote enormous amounts of resources to figuring out how to communicate with customers in an online world, and enable the customers to communicate with each other. The responses to this question that I have gotten are along the lines of "what if we get criticism?"
As usual, church folk, and in particular Church Publishing folk, are pitifully behind the time. When the time frame we are working under is Internet time, the stakes in not moving quickly are exponentially increased. To waste a year of Internet time is fall behind something on the order of a generation. I've now been at this place 5 years, and only this past year have we been "allowed" to even spend any time or effort at trying to create some community.
1:14:57 PM 
|
|
|
The Clutrain Manifesto captured my attention first as I read Futurize Your Enterprise, a couple of years ago. Since then, I have been increasingly frustrated with the cluelessness of the online strategies here (where I work, which will remain nameless). Sometime last year, my manager, with whom I have had numerous disagreements over online approaches on nearly every front, got a hold of the 95 theses of the Cluetrain Manifesto (someone emailed it to him....wasn't me, since I knew that coming from me, it would be taken as a scathing attack on this company's approaches...which it would have been , and should be rightly taken as such. Somehow, he missed the way that Cluetrain is at the opposite end of the spectrum among Internet Staregies, and thought the theses were amusing, and sent them to the Company President, who sent them around to all the department heads. I've not heard any talk about it since, which blatantly points out how deeply clueless they really are (otherwise, some rather steep changes would have gotten underway.
1:01:55 PM
|
|
Yesterday I found a hardback copy of The Cluetrain Manifesto for 6 bucks, and having a paperback copy previously, and liking that book the way that I do, I thought it would be a thing to have, so I have it. I also saw sitting right next to Cluetrain, two copies of Gonzo Marketing, which I had purchased only a 6 weeks ago, for full price, at 25.00, for only 7.00. I may go back and get one, so I can send it to someone.
12:44:32 PM
|
|
|
I'll be glad when I can learn to download the stuff I've written directly from the Website where I have posted it, and not worry about transferring this and that data file from the other Radio client , that will be good.
Right now I am disconnected, sitting in the snack bar area of this marina where the others (my kids, wife, and her parents and sister and her kids) and I have plugged in AC and am sitting in a nice padded chair and trying to get into a writing mode (and so I write anyway, subjecting you to the scatches and scribbles, but I do have to get started......so.......
12:40:34 PM
|
|
|
I just posted some stuff (two or three blogs) at one of the 3 or 4 I have set up in various places as experiments or learning exercises: http://theoblogical.blogspot.com/ is where the the two or three blogs mentioned are, and I point there to the Web site where this blog is a subdirectory mywebpages.comcast.net/dlature (/blogs). I hope to learn how to, if possible, to keep all these somewhat intuitively linked , or be able to update or borrow from one to another.
I want to be able to post to the past without having to use an existing blog I put out there, since that tends to make it too big. I also need to find a way to register my blog(s) so that people can find me and HELP ME!
12:27:37 PM
|
|
| |
