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Monday, June 23, 2003 |
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More good stuff from the entry I "expressed" right to my Blog here in the previous post.
These are the components that each communicator in hir right mind would want to use to increase the effectiveness, reach and impact of hir online communication site:
- a) The invitation to comment and critique.
- b) The reply, humble and kind, to all of the online posts received.
- b) The option to vote on an issue.
- c) Links to related discussion forum in which the topic can be discussed at length.
- d) Users subscribe to specific discussions and follow them by email.
- e) Opportunity for readers to submit their own editorials.
- f) Publication of email content exchanges as relevant parts of the public discourse.
- g) Rating and recommendation facilities. Ability to send post/article to somebody else.
These are just a few of the "conversational" enzymes to be integrated in the communication strategy of any online information source that wants to effectively reach its audience, while increasing awareness on specific key issues and affecting tangible change. Conversational components like the ones outlined above allow the natural formation of small communities of interest around specific issues to be solved.
8:40:49 PM 
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An interesting article I found via my News Reader tonight from MasterNewmedia
If you stretch a little bit your imagination you can clearly see how the Weblogging technology can be very effectively used for many other online publishing applications including: - Professional company Web sites - Product catalogs - Directory of resources, tools, pictures - Online magazines - News hubs - Association Web sites - Outlet for publishing research results - e-Learning tool
More than any of the traditional Web sites publishers and authors have been maintaining until now, these new Weblog/CMS powered Web sites open a real dialogue between the publisher and the readers. So much so that in several instances the audience contributes and provides the best part of this "public" discourse.
That last sentence could perhpas be a secret that the Church needs to discover (anew). It's like we're back in the Guternburg era and the Church structure is all up in arms about how eveil the Internet is (like the printing press was)....what REALLY bothered them was how people weren't as dependent upon the "insights" of the clergy. People were beginning to READ about what was happening, outside the lenses of the Church.
8:32:21 PM
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A blog-friend wrote an article where sokething I said helped him think about some applications of a Bible Study he had just been in. I blog a bit more in Turning Back and Avoiding Voice on the same idea, after reading the insights he shared.
8:13:48 PM
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